BetMGM Privacy Policy

At BetMGM, we are committed to protecting your personal data and respecting your privacy while you enjoy our online casino and sportsbook services. This BetMGM privacy policy explains how we collect, use, store and protect your information when you visit our website, use the BetMGM app, or interact with our customer support team. By creating an account and completing betmgm login procedures, you agree to the practices described below.

Who We Are

Our services are operated by LeoVegas Gaming plc, registered company number C59314, with our registered office at Level 7, The Plaza Business Centre, Bisazza Street, SLM 1640, Sliema, Malta. We are part of MGM Resorts International and we hold a licence issued by the UK Gambling Commission under account number 39198. We operate BetMGM UK exclusively for customers located within the United Kingdom, and we act as the data controller responsible for your personal information.

Information We Collect

When you register for a BetMGM casino account, place a bet, make a deposit or contact our support team, we collect several categories of personal data necessary to provide our services and meet our regulatory obligations.

• We collect identity information, including your full name, date of birth, residential address and contact details, which we verify before you can deposit or gamble
• We gather financial information such as payment card details, bank account information and transaction history related to deposits and withdrawals
• We record your gaming and betting activity, including games played, stakes placed, wins, losses and time spent using our platform
• We track technical data such as your IP address, device type, browser information and location data to confirm you are accessing our services from within the United Kingdom
• We store communications you have with our customer support team, including live chat transcripts and emails sent to support@betmgm.co.uk
• We collect information related to responsible gambling tools, deposit limits and self-exclusion requests you set on your account

How We Use Your Information

We use the information we collect for a range of purposes connected to operating BetMGM casino, our sportsbook and related promotional programmes. We process your data to verify your identity and age, to prevent fraud and money laundering, and to comply with our licensing obligations to the UK Gambling Commission.

• We use your data to manage your account, process deposits and withdrawals, and administer our betmgm bonus code offers and promotions
• We use your gaming history to personalise your experience, including recommending games and calculating eligibility for the BetMGM Rewards programme
• We use contact information to send you account notifications, transaction confirmations and, where you have consented, marketing communications about our betmgm promo code offers and new features
• We use technical and location data to confirm eligibility, restrict access from outside the United Kingdom, and detect the use of VPNs or similar technology, which is a prohibited practice on our platform
• We use your information to investigate disputes, errors or suspected breaches of our terms, and to cooperate with the Independent Betting Adjudication Services where required

Legal Basis for Processing

We process your personal data on several legal grounds. We rely on the performance of our contract with you to manage your account and process bets and payments. We rely on our legal obligations as a licensed operator to conduct identity verification, anti-money laundering checks and responsible gambling monitoring. Where you have given consent, such as for marketing communications about our betmgm sign up bonus offers, we process your data on that basis, and you may withdraw consent at any time.

Sharing Your Information

We do not sell your personal data to third parties. However, we may share your information in limited circumstances necessary to operate our business and comply with the law.

• We share data with payment providers, including VISA, MasterCard, PayPal, Google Pay and Apple Pay, to process your deposits and withdrawals securely
• We share information with identity verification and fraud prevention services to confirm your name, address and date of birth before you deposit or gamble
• We disclose data to the UK Gambling Commission and other regulatory bodies where required by our licensing conditions
• We may share information with the Independent Betting Adjudication Services Limited if a dispute regarding your account cannot be resolved through our internal complaints process
• We work with service providers, including game studios such as Pragmatic Play, Evolution and Microgaming, who may process limited data necessary to deliver game functionality

Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss or misuse. Our systems use encryption to safeguard sensitive information such as payment details submitted through the BetMGM app or our website. We restrict access to your data to employees and contractors who need it to perform their duties, and we regularly review our security procedures to maintain a high standard of protection whether you access our services through betmgm login on desktop, betmgm casino login on mobile, or the bet mgm app.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, including meeting our legal and regulatory obligations. Financial and identity verification records are typically retained for a minimum period required under UK anti-money laundering regulations. Where you close your account, we may continue to hold certain data to comply with our licensing requirements or to resolve any outstanding disputes.

Your Rights

You have a number of rights regarding the personal data we hold about you. We are committed to honouring these rights promptly and transparently.

• You have the right to request access to the personal data we hold about you
• You have the right to ask us to correct inaccurate or incomplete information
• You have the right to request that we delete your data, subject to our legal retention obligations
• You have the right to object to or restrict certain processing, including direct marketing
• You have the right to withdraw consent at any time where we rely on consent as our legal basis
• You have the right to lodge a complaint with the Information Commissioner's Office if you believe we have not handled your data appropriately

Cookies and Tracking Technologies

We use cookies and similar technologies on our website and within the BetMGM casino app to improve your browsing experience, remember your preferences, and analyse how our services are used. You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect the functionality of features such as betmgm login or saved payment methods.

Responsible Gambling and Data

We use certain data specifically to support responsible gambling tools, including deposit limits, time-out periods and self-exclusion requests. This information helps us identify patterns that may indicate a need for additional support, and we may use it to display responsible gambling messaging or contact you regarding your account activity.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website, and we encourage you to review it periodically.

Contact Us

If you have any questions about how we handle your personal data, or if you wish to exercise any of your rights, please contact our support team via live chat, available 24/7, by emailing support@betmgm.co.uk, or by using the E-Mail Us form on our website. If your concern cannot be resolved internally, you may refer your complaint to the Independent Betting Adjudication Services Limited, PO Box 62639, London EC3P 3AS, ibasteam@ibas-uk.co.uk, +44 20 7347 5883.